X-Alp Product Launch

Salomon X-ALP Product Launch: Brand Ethos

Salomon X-ALP Product Launch: Brand Ethos

While I knew I wanted to talk about the gear – what we tested, how we tested it, and what I learned (which I’ll discuss tomorrow), the more I thought about the trip, the more I realized the place to begin the conversation was about the brand ethos of Salmon and how it related to me, the Last Adventurer, to you, my readers, and the social media community as a whole. With this in mind, I ask that you bear with me for a second as I generalize my thoughts about the wilderness community as it currently exists in 2014.

Salomon X-Alp Product Launch, October 5-7, 2014

Salomon X-Alp Product Launch, October 5-7, 2014

After the world did not end back in 2000, I found myself in France. In the midst of a raging downpour in the Pyrenees National Park, I ran into a group of fellow Americans who were also trying to find shelter.